The Problem.
As we progress into an uncertain future, one thing stays evident; creativity is one of the most important and influential abilities we have as humans. Whether within a creative or academic industry, creativity allows us to innovate, develop and evolve. However exposure to an outdated education system has ‘killed’ the way students see creativity. They needed to be shown the value and importance that it contains.
The solution.
Bright Spark is a movement dedicated to inspire and encourage the next generation of creative students.
Poster Campaign:
This element targets inspiration. Many students are unsure of their future career paths but value and wealth is always a key factor. This poster campaign has the intent to overflow the schools with inspiration. By utilising fame, these posters will show students that creativity has many shapes and forms, but it is all powerful. It will show students that creativity is not a dead end, but an opportunity and that they can be anything they want to be.
Creative Planners:
These planners target the students in order to encourage creativity. Planners are used daily, so as a way to influence 21st century practice, the planner will be filled with various tasks, facts and inspiration aimed to create interaction with creativity. This planner also contains an inspiration section where in collaboration with paper engineers, students see that anything is possible. These will be cool addition to the way students see basic education. It will be a combination of tools and inspiration aimed at showing students the endless possibilities that creativity offers.
Social Media:
This strategy is formed around the tag line ‘Make Your Mark’. Creativity is an opportunity to make a difference. This will operate as a hashtag, therefore ‘flooding the internet,’ with videos and inspiration sharing the true value of creativity. Industry professionals will be encouraged to post these influential videos showing students how different careers value creativity as a skill.
This outcome solves the brief because I found that because of the mass stigma that surrounds creativity. Students would not go out of their way to be creative. The original plan for this project was to have a technology and user experience based outcome. However, a key stepping stone in my work was when students said they would not use it. They did not want to go looking for creativity but rather have it brought to them in simple but effective ways.
Please find below Insight Report that influenced this entire project:
Please find some sketchbook pages below, that were key to this development:
